Household Ventures Built a Meal Planner Engine for the Modern Household
By Marcus Flakes, MPH Most households don’t fail at healthy eating because they don’t care. They fail because dinner shows up every single day—tired, busy, expensive, and often undecided. The friction isn’t just “what’s for dinner?” It’s how do we keep doing this consistently without burning out? At Household Ventures , our job is to build the underlying systems that make PantriApp feel effortless in real life. And the latest (and biggest) build in that mission is our Meal Planner Engine —architected to reflect how households actually eat, shop, and live today. This isn’t about perfection. It’s about a household finally having tools that respect the reality of time, budget, and health goals—without requiring a nutrition degree to succeed. The modern household is cooking more… but planning is the pain Across the U.S., cooking at home has been rising again in recent years, with evidence showing increased participation in cooking over long-run trend data (2003–2...
